By whim, I read some posts about blogging and re-installed the Zemanta plugin. Why on earth did I do that? I sort of thought about who my blog is supposed to reach, who it’s supposed to serve – I even listened to a video in the background of a guy talking about exactly that. Who is my audience and what am I providing to them?

You may have noticed I’ve been kind of spastic with my content recently, uploading old stuff and adding lots of copypasta writing from other sites (all my own writing, of course) in this vain attempt to do … something. I’m sort of at a loss as to what I’m trying to do with all this content, and then I read something that offended me.

It was like, “you need to do away with the mindset that ‘if you build it, they will come,’ every piece of content needs to be pushed, sold, et cetera.” It hurt to read.

But I was left with this nigh-tangible feeling that made me question why it hurt to read. Does it hurt to read because I disagree with what’s being said, or because I agree with what’s being said but I’m refusing to acknowledge it? See, my intuition tells me it’s the latter. I agree but don’t want to admit it. That gave me something to think about.

Who are you? I don’t know. You’re reading this blog for some reason. Maybe you came for the comic, maybe you came because I mentioned a movie or video game or TV show or forum that you frequent. But what might be more important is, why you decided not to stick around. Now I’m talking to people who aren’t reading my blog.

I got to thinking after I posted the class write-up I did for the magician, what on earth I was doing posting so much old content. I was trying to understand my own motives.

My audience is presumably other people like me, since I’m writing most of my blog content for myself. And I think the people who are like me are the people who actually pop in to see what I’m doing. There’s a lot of strange, disparate stuff on my blog, most of my own friends don’t read what I have to post here. It’s way too scattered.

So I thought maybe I could do with a little distillation. What do I want people to come read about? I thought about the magician class again. I have loads of Third Edition system mastery cluttering up my brain. It isn’t like Wizards of the Coast fixed anything. Why not write about that? Why not mix it up with my Fourth Edition system mastery?

I figure my audience – the people like me – are going to be just as interested in what there is to learn from Third Edition as what there is to learn from Fourth Edition, like me, they just don’t necessarily know that yet. They might not recognize the relevance of Arkham Horror or Elder Sign either. People like me want a roleplaying game.

That is to say, a game in which the players engage in roleplaying. It has to be a game, and it has to have roleplaying. All the games I’ve mentioned offer that to some degree, but they aren’t the best at it. And I want to figure out how to make them better. All of them. I’m a game designer and a player, and I want my games to be more fun.

That’s what I’m blogging about.