I started following this one local business guy on Twitter, and he updates constantly with links to seminars and videos and blogs about search engine optimizing and stuff. It’s great to read about and know, I guess, I mean, I guess I shouldn’t be down on it, because it’s useful to know. This morning I was reading about keywords.

At first, as I was reading through the article about keywords, I was thinking to myself, “Great, a blog post about how to make my own website more recognizable.” But as I read on, I realized there weren’t really any tips toward making my website more recognizable, and I started to feel like I had wasted my time.

I started to think to myself, “Keywords are stupid. I just want people to read and enjoy my writing, and forget this marketing garbage.” And I was going to write my entry about that. Why waste your time inundating your blog with keywords and crap, and I remembered a piece of advice I shared with my wife about game design last night.

“Pick a theme and sell it. Sell it with your setting. Sell it with your mechanics. Everything should point back to the theme of your game.”

I realized that it was just as true about marketing as it was about game design. It isn’t about being clever and people liking you, because they’ll only be able to do that if they can find you. The Internet is a huge place, quite literally full of people pushing every manner of product and service in your face, and all at the same time.

Your website could be like one of those merchants in Ragnarok Online, setting up their cart and just waiting for players to happen by and unload your stuff while you’re away from your keyboard, but that isn’t going to prove very efficient or successful in the long term. Not if you’re trying to make money. Er, gold pieces. Whatever.

No, keywords are about choosing a theme for your website and selling it with all you have. You pick a couple at first, and you sell those. So, I should be asking myself, “What is my story? What are my themes? How do I make my website about the things that I care about, and then make it easy to find by other people who care?”

…Just, you know. It’s a lot of work.