Let’s take a hypothetical situation. Let’s call it a company. We have a production team and we have a sales team. Sales receives orders and production fills orders. It’s a nice little setup, it means each team can focus on what it does best, and everyone gets paid. The pretty little system can break down when sales doesn’t get orders, or production can’t keep up.

We have a great production team — all of them hard workers. We have a great sales team — they bring in lots of orders. It seems, some times, that sales forgets the limitations production has to work with, such as machinery used for production. There are hard numbers that can’t be circumvented. Sales wants what sales wants, and sales wants it yesterday.

Production works best when it has a steady stream of work. The machinery keeps turning, remains at the height of maintenance because it’s always being fine-tuned, and so forth, and so it’s best when sales gives production everything it can with as much warning as possible, and flags items that deserve priority. That way, production keeps the wheels turning as cleanly and consistently as possible.

When sales does its job well, everyone gets bonuses. When production does its job well, everyone gets to eat. Bonuses don’t feed people, regular work feeds people. Sales chases the clouds, and production keeps feeding everyone going until sales catches them. They’re almost equal in importance. Production has no work without sales, sales has nothing to sell without production. Almost equal.

If I were to bring this to a point, it would be thus: it is in the best interest of sales and marketing to bring all work, no matter how trivial, to the attention of production as soon as possible, so that production can cue it up. Production does not work for sales, production works for everyone. If anything, sales works for production.

That is all.